Client Background:
Our client is a leading sanitation solutions provider specializing in urban and rural sanitation system planning, design, project operation, and investment. They focus on innovation across various sanitation equipment fields, offering three core product lines: sanitation cleaning, garbage collection and transportation, and new energy sanitation equipment. These solutions address the diverse needs of urban and rural sanitation operations.

Challenges:
The sanitation industry is growing increasingly competitive, and the client aimed to expand their influence in the global market, increase product visibility, and attract more potential customers through improved SEO performance. The specialized nature of the sanitation sector required targeting highly technical keywords while also addressing broader search demands, posing a complex challenge for SEO optimization.

Solutions:
We leveraged RAG technology to create targeted, high-quality content that boosted the visibility of the client’s products and services. The content spanned sanitation system planning, garbage collection and transportation processes, and new energy sanitation equipment, ensuring alignment with the search intent of target customers.

For technical SEO, we optimized the website’s structure, improved page load speeds, and enhanced the mobile user experience. We also implemented a strategic keyword approach, optimizing for core industry keywords and relevant long-tail keywords to secure higher search engine rankings.

Results:
Over the past 12 months, our SEO efforts delivered the following results:
Total clicks: 191,000

timesTotal impressions: 9,270,000

timesAverage click-through rate: 2.1%

Average position: 17.9
Our ongoing SEO strategy significantly improved the client’s website performance, with notable growth in clicks and impressions, particularly in the second half of 2024. The 2.1% CTR reflects the effectiveness of our content in engaging users, while the average position of 17.9 indicates stable visibility for multiple core keywords in search results.

Impact：
Our professional SEO services have significantly enhanced the client’s online presence in the sanitation equipment and solutions industry. Through precise content creation and effective keyword optimization, we’ve helped boost their brand influence and market competitiveness. As our SEO efforts continue, we expect sustained growth in website traffic and conversions, providing strong support for the client’s global business expansion.

Client Background:
The client is a manufacturer specializing in the R&D, production, and international trade of cranes and lifting equipment. Core products include electric hoists, manual hoists, chain hoists, lever hoists, winches, lifting clamps, beam trolleys, and jacks, which are widely utilized in industries such as manufacturing, construction, logistics, warehousing, and port operations. The client's primary objective is to leverage Generative Engine Optimization (GEO) to to increase brand visibility and citation rates in AI engines (e.g ChatGPT). They wanted official brand information, product advantages, and website links to be prioritized in AI-generated answers—driving international exposure, attracting high-quality inquiries, and forming a closed loop of AI traffic → inquiries → orders.

Challenges:
- Intense Industry Competition
The global lifting equipment market, especially in the “Made in China” segment, is crowded with suppliers competing for visibility in AI engines. Without dedicated optimization, the client’s brand appeared in less than 1% of AI-generated results, severely limiting exposure.
- Low AI Content Relevance
Lifting equipment involves highly technical details—mechanical structures, safety standards, certifications, and customization. Generic AI content often contained errors. The client’s self-published content lacked semantic relevance and structure, making it hard for AI to capture and cite effectively.
- Diverse Market Demands
Target regions included Europe, North America, Southeast Asia, and the Middle East, each with distinct buyer concerns (e.g., CE certification in Europe, cost-effectiveness in Southeast Asia). A one-size-fits-all optimization model failed to meet multi-market needs.

Solutions:
Leveraging GEO expertise and 8 years of international trade marketing experience, we developed a RAG-driven, full-process GEO optimization plan

RAG Technology for Accurate, Professional Content：
Industry Knowledge Base: Integrated global standards (ISO, CE, OSHA), regional requirements, product specifications, and case studies (e.g., customized explosion-proof winch for a European client).
AI Generation + Manual Editing: Used an enterprise GPT system with RAG to generate precise product and solution content, then refined by professional editors to ensure accuracy, fluency, and alignment with international customer reading habits.

Comprehensive GEO Optimization：
Content Structuring and Semantics: Applied Schema markup to product and case pages, labeling certifications, specs, pricing, and after-sales details; expanded long-tail keywords to align with buyer intent.
Multi-Platform Distribution: Published on Wikipedia, Quora, Medium, PR Newswire, and other platforms where industry buyers are active—building cross-platform authority signals that strengthen AI trust.
Technical Enhancements: Improved website speed, mobile performance, and internal linking to create a connected content matrix, boosting AI engines’ efficiency in crawling and citing official pages.

Continuous Monitoring and Strategy Iteration:
Effect Monitoring: Through the GEO monitoring system, regularly track indicators such as the inclusion of core questions in engines such as ChatGPT, brand citation frequency, and clickless conversion rate (the number of times client information is directly recommended by AI), and form monthly data reports.

Results:
1.Surge in Qualified Inquiries
AI engine–driven inquiries reached 186, accounting for 35% of all inquiries.
62% came from Europe and North America, with a 28% higher conversion rate than traditional channels.
Most orders were for high-value products, including customized electric hoists and explosion-proof lifting equipment.
2.Stronger Brand Authority
The brand consistently ranked in the top 3 AI-generated answers for core queries.
AI content actively highlighted the client’s core advantages, boosting international recognition.
3.Sustained Long-Term Gains
Following Google’s AI algorithm update in March 2024, the client’s citation rate remained stable and even increased 15% month-on-month, thanks to multi-platform authority signals.
Overall, GEO helped the client break through traditional foreign trade bottlenecks, secure generative AI search visibility, and achieve a closed loop of brand exposure, qualified inquiries, and business growth—offering a scalable model for other lifting equipment exporters in the AI era.