Do SEO keywords have search volume? Can my website rank high?

ragseo September 26, 2025 0 Comments

Many foreign trade companies have two core questions before starting SEO:

Are people searching for the keywords I've chosen?

Will my website actually rank high on Google?

These are very realistic and well-posed questions.

These two questions are the life and death line for SEO effectiveness. If you choose the wrong keywords and no one searches, even the best articles will be useless. If your website isn't optimized properly, even if you have a lot of traffic for your keywords, you won't be able to rank high.

Today, we'll thoroughly explore these two key questions to help you determine whether SEO is worthwhile and whether you have a good chance of success.

1. Check if your keywords have search volume.

We don't pick keywords based on intuition or just because a salesperson says they "sound awesome." There are tools to check keyword search volume.

Common tools:

Google Keyword Planner (Google's official tool, free)
Ahrefs, SEMrush, Ubersuggest (paid, but with more detailed data)
Baidu Index (for domestic use): Suitable for identifying trends in the Chinese market

For example:

If you're selling laser beauty equipment, common keywords might include:

Words like these indicate real market activity, not just your assumption that people are searching for "high-end skincare equipment export factory."

Tips:

Choose keywords based on customer search habits, not your own product naming style.

2. I have keyword volume, but can I rank high?

This is the second major issue, and the most practical one.

"Others have been using this keyword for years. Do I, a new website, have a chance?"

"My competitors are foreigners. Will Google favor them?"

"Our website doesn't have much content. Will it rank high?"

To be honest, SEO is a real competition. There are only 10 spots on Google's homepage, and everyone wants to squeeze in. But the good news is:

With the right strategy and methods, new websites can rank high, especially for long-tail keywords and niche keywords.

For example:

You make plastic bottle preform injection molding machines.

You may not immediately grab the top spot for a keyword like "injection molding machine," but you can break into niche keywords like:

pet preform injection molding machine for bottle
China plastic bottle preform maker
injection molding machine for 28mm neck

These keywords don't have huge search volume, but competition is relatively low, making them easy for new websites to break into. Furthermore, the user behind each keyword has strong intent—they're genuinely searching for the product.

Another example:

If you make kitchen faucets, "faucet" might be too broad a term, but you could create:

kitchen pull-out faucet OEM
China brass faucet manufacturer
black matte kitchen faucet bulk order

These keywords not only rank well but are also likely to generate real inquiries.

3. Key Factors That Determine Your Ranking Potential

Choosing the right keywords is half the battle; the other half is whether your website is "noticed" by Google.

The following factors determine whether your website has ranking potential:

1. Is the website healthy?

Does it load quickly? (Preferably within 2 seconds)

Does the mobile user experience work well? (Over 60% of users search on mobile devices)

Is it HTTPS encrypted? Does it have a technical error page?

2. What is the quality of the content on the page?

Is it a dry product list? Does it include parameter descriptions, application scenarios, FAQs, and how-to tutorials?

Is it illustrated with text and pictures? Does it include a FAQ structure and video instructions?

3. Is the page optimized for keywords?

Do the title, URL, and description include keywords?

Is the content focused on user search intent?

4. Does the website have accumulated backlinks or social signals?

Is it cited by other websites?

Is your website promoted on LinkedIn, Facebook, and YouTube?

To sum it up:

Your website doesn't need to be perfect, but it does need to be professional.

Professional content, a clean structure, and clear keyword matching will help it rank high on Google.

4. How do you know if you can rank high? We'll test it for you!

No matter how much you talk, there's nothing better than a real-world test. All you need is these three things:

Your current official website link
The core keywords or product categories you want to promote
Your target market (country, language)

We'll use professional tools to create a free SEO assessment report covering keyword search volume + ranking difficulty + recommended strategies. This report will tell you: