Google "operates" on itself, ending the era of keyword ranking
At its I/O 2025 conference, Google officially unveiled its astonishing AI Mode feature.
This time, Google isn't just upgrading search; it's completely revolutionizing it.
Google CEO Pichai put it bluntly:
"The search box is no longer important. Google will become your AI assistant, getting things done for you."
What does that mean? No longer will you have to type in keywords and browse dozens of web pages. AI will directly understand your needs, provide a complete answer, and even complete tasks for you.
1.Is keyword ranking really outdated?
For those of us working in independent website SEO, this practically spells the end of the keyword ranking era.
Are you still wondering, "Will keyword XX make it to the front page?"
Sorry, users no longer use search that way.
Since the advent of ChatGPT, human search behavior has undergone fundamental changes.
Statistics show:
In the past, people searched using three to four words;
Now, the average search term has expanded to seven to eight words;
People no longer search for "keywords" but instead express complete questions or tasks to the AI.
Google, of course, knows all this. Why did Google finally stop hesitating and completely disrupt itself?
Because Google has always firmly controlled over 97% of the search market, but the rise of AI, represented by ChatGPT, has pushed it over 90% for the first time. If it doesn't disrupt itself, it will be eliminated by the market.
So, it finally chose to revolutionize itself: no longer a "search engine", but a "task executor", an AI assistant that helps you solve specific problems.
2.SEO must keep up with this pace
SEO isn't dead, but the old methods are no longer effective.
From now on, you must completely abandon the outdated mindset of "chasing keyword rankings."
The focus should no longer be on "making it to the front page," but rather:
Is your content valuable?
Can it truly solve customer problems?
Can AI understand it at a glance and be willing to cite it?
3.How to do SEO in the AI
1. Content First, Not Keywords Second
Stop piling on keywords and pandering to search engines. Instead, focus on content quality and user value.
The more specific the user's question, the more focused and in-depth the content should be.
2. Structured Data + Clear Content Structure
Your website must be "understandable" by AI:
Clear titles
Orderly paragraphs
Mark up content with structured data (such as FAQs, product attributes, and author information).
3. Develop content around long-tail intent
Stop chasing "big" and "hot" keywords.
Your goal now is to match search intent at the level of "I'm looking for a kid-friendly living room rug under $800 that matches my light gray sofa."
AI recommendations aren't about keyword hits; they're about content that truly solves user problems.
4.Is your website ready for AI-powered search?
Google's changes signal a shift from the core of search to "getting results."
For everyone working on independent websites, content creation, and SEO, this is a major reshuffle.
It's not that SEO is no longer useful, but rather that you need to approach it smarter.
The real traffic engine has shifted to AI.
Your task isn't to snag keywords, but to:
Integrate yourself into the AI's answers.
So:
Quickly review your website content. Does it truly solve user problems?
Is it clearly structured and easily understood by AI?
Is its content structured around real user questions?
If you're still unsure how to make changes or how to proceed—
Please send me a private message to learn about our independent website SEO optimization solutions for the AI
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