SEO Agency Case for Mining Equipment
The client is an enterprise specializing in the production and sales of mining equipment, with main products including crushers, screening equipment, conveyors, etc. The client hopes to increase the online exposure of its brand and attract more potential customers by enhancing the search engine optimization (SEO) of its website.
Due to the fierce competition in the mining equipment industry, the search volume of keywords is large but the competition is also very intense. The client's goal is to improve the organic ranking of the website in Google search results while ensuring content quality, thereby increasing click-through rate and conversion rate.
We used RAG (Retrieval-Augmented Generation) technology to help AI deeply understand the industry characteristics and product details of the client, and generate highly relevant and high-quality original content. To avoid the content generated by AI being too formulaic, we conducted manual editing to reduce AI traces and ensure the naturalness and originality of the content.On the basis of content generation, we also carried out keyword optimization, internal link adjustment, and regular technical SEO audits to ensure the overall optimization effect of the website. Through these measures, the performance of the client's website in search engines was gradually improved.
From March 1, 2023 to May 31, 2024, the performance of the client's website in Google search has been significantly improved:
It can be seen that through continuous SEO optimization, the total clicks and total impressions of the client's website have achieved significant growth. Especially from the end of 2023 to the beginning of 2024, this growth trend is more obvious. The client's average click-through rate reached 2.1%, which means that a large proportion of search users chose to click on the client's website. At the same time, the average ranking also gradually increased, further indicating the effectiveness of our optimization strategy. Through our SEO agency service, the client successfully improved the search engine performance of its mining equipment website, significantly increasing online exposure and user visits. This not only helped the client expand its market influence but also brought more potential business opportunities.
