SEO Agency Case for Sanitation Equipment
Client Background:
Our client is a leading sanitation solutions provider specializing in urban and rural sanitation system planning, design, project operation, and investment. They focus on innovation across various sanitation equipment fields, offering three core product lines: sanitation cleaning, garbage collection and transportation, and new energy sanitation equipment. These solutions address the diverse needs of urban and rural sanitation operations.
Challenges:
The sanitation industry is growing increasingly competitive, and the client aimed to expand their influence in the global market, increase product visibility, and attract more potential customers through improved SEO performance. The specialized nature of the sanitation sector required targeting highly technical keywords while also addressing broader search demands, posing a complex challenge for SEO optimization.
Solutions:
We leveraged RAG technology to create targeted, high-quality content that boosted the visibility of the client’s products and services. The content spanned sanitation system planning, garbage collection and transportation processes, and new energy sanitation equipment, ensuring alignment with the search intent of target customers.
For technical SEO, we optimized the website’s structure, improved page load speeds, and enhanced the mobile user experience. We also implemented a strategic keyword approach, optimizing for core industry keywords and relevant long-tail keywords to secure higher search engine rankings.
Results:
Over the past 12 months, our SEO efforts delivered the following results:
Total clicks: 191,000
timesTotal impressions: 9,270,000
timesAverage click-through rate: 2.1%
Average position: 17.9
Our ongoing SEO strategy significantly improved the client’s website performance, with notable growth in clicks and impressions, particularly in the second half of 2024. The 2.1% CTR reflects the effectiveness of our content in engaging users, while the average position of 17.9 indicates stable visibility for multiple core keywords in search results.
Impact：
Our professional SEO services have significantly enhanced the client’s online presence in the sanitation equipment and solutions industry. Through precise content creation and effective keyword optimization, we’ve helped boost their brand influence and market competitiveness. As our SEO efforts continue, we expect sustained growth in website traffic and conversions, providing strong support for the client’s global business expansion.
