Mining Equipment Company
Service| Website Development
Client Background:
The client is a joint-stock high-tech enterprise specializing in the production and sales of mining equipment, with a focus on providing “overall concentrator services”. Its business scope covers design and R&D, mechanical manufacturing, equipment procurement, management services, mine operation, mine material procurement management, and industry resource integration.
Challenges:
Displaying Complex Business: The client’s operations span design and R&D, equipment manufacturing, and EPC projects. These diverse offerings needed to be presented clearly and systematically on the website to help potential customers quickly understand and select services.
Meeting Global User Needs: As a global service provider, the website needed to cater to the browsing habits and language requirements of international users, offering multilingual versions to ensure that information is accessible worldwide.
Enhancing Website Performance: The website had to load quickly and operate smoothly across different network environments and devices, delivering an optimized user experience and reducing the risk of customer loss due to performance issues.
Solutions:
Customized Website Design: A tailor-made website was developed to align with the client’s brand image and business characteristics. The interface was designed to be professional, modern, and technologically advanced, showcasing the company’s strength and credibility. The website structure was strategically planned, dividing into sections such as homepage, company introduction, product center, solutions, project cases, news center, service support, and contact us — making it easy for users to find the information they need.
Multilingual Version Support: To meet global customer demands, multilingual versions were implemented in English, Spanish, French, Arabic, and other languages. A professional translation team ensured accuracy and compliance with industry terminology standards, enabling effective communication with diverse international audiences.
Optimization of Product and Service Display: Various mining equipment was displayed in detail in the product center, with high - definition pictures, detailed parameters, application scenarios, and video introductions to help users fully understand the products. For complex services such as overall concentrator services and EPC projects, the service process, advantages, and successful cases were elaborated in the solutions section to demonstrate the company's strength and experience.
Website Performance Optimization: Advanced technologies and optimization strategies were applied to enhance website performance, such as code optimization, image compression, and CDN acceleration, which significantly shortened the website loading time. Multiple rounds of compatibility testing ensured smooth functionality and consistent display across PCs, tablets, smartphones, and other devices.
Results:
Over six years, the client has transformed from a mineral processing machinery manufacturer to a mineral processing EPC service provider, with sales increasing nearly tenfold.
The client has accumulated more than one million fans on Facebook, becoming the most-followed company in the mining machinery industry and gaining huge brand benefits.
