SEO Service Cases in the Field of Construction Machinery
Our client is a top Chinese exporter of construction machinery, offering a wide range of products and services, including complete machines, spare parts, and components from leading Chinese brands. Their product lineup covers excavators, loaders, cranes, bulldozers, forklifts, road machinery, rollers/compactors, graders, aerial work platforms, pile drivers, concrete machinery, underground and mining equipment, off-highway mining dump trucks, special vehicles, sanitation machinery, port machinery, bridge machinery, commercial vehicles, and related parts. The client aimed to grow their global brand presence and increase business orders by improving their website’s SEO performance.
Challenges:
The global construction machinery market is fiercely competitive, with the client up against well-established international brands. Their SEO strategy needed to address a diverse product range and services while targeting precise keywords. Given the variety of products spanning multiple technical fields and use cases, the SEO approach had to be flexible and thorough to ensure strong search engine performance for each product category.
Solutions:
We leveraged RAG technology to create high-quality, tailored content that showcased the technical strengths and real-world applications of the client’s products. We also conducted extensive keyword research and developed customized SEO strategies for each product line and target market to boost global search engine rankings.On the technical side, we optimized the website’s structure, improved page load speeds, and enhanced the mobile user experience. Additionally, we focused on building high-quality backlinks from industry-relevant websites to strengthen the site’s authority and search engine credibility.
Results:
Over the past 12 months, our SEO efforts delivered the following results:
- Total Clicks: 1,743
- Total Impressions: 36,400
- Average Click-Through Rate: 4.8%
- Average position: 14.5
- Our ongoing SEO work significantly boosted the client’s website clicks and impressions, with a clear upward trend in recent months. The 4.8% average click-through rate far exceeds the industry standard, proving that our tailored content and optimization strategies effectively engaged the target audience. The average position of 14.5 reflects strong search engine visibility for key keywords.
Impact:
the client’s online presence in the global construction machinery market has seen remarkable improvement With our professional SEO services. Our customized strategies have elevated brand awareness and driven more international customers and business inquiries. As we continue to refine our SEO efforts, we anticipate steady growth in website traffic and conversions, supporting the client’s global expansion goals.